Here are 5 compelling reasons as to why your home has NOT SOLD.
1. Strong Online Presence
Make sure you Home has aa strong online presence. Check the way your listing looks online. In the digital age, home buyers start looking online, so photography is key to making a great first impression, with the most flattering pictures possible. If buyers aren’t visually attracted to your property because of the pictures online, they are NOT coming to see your home. Professional photographs drastically improve the online presence of a listing and can immediately create more attention.
2. Priced Right
Determine the Right Price for your Property. Check the current market statistics, including the properties sold in the last 3 months. Make sure your property is positioned as a #1 choice for potential buyers. Here are the most common Errors owners make while determining the Sales Price:
- Basing the sales price on the price of neighboring properties that HAVEN’T sold.
- Trying to recoup all your money spent on renovations.
- Basing the sales price on a personal financial need.
- Trying to sell without motivation or need, making it difficult to compete with owners who really need to sell.
- Starting with a high price to “test” the market with plans to lower the price in the future.
3. Proper Marketing
Proper Marketing plan for your property. Marketing involves more than just listing the property in the MLS. It is important for you to have a formal, structured marketing plan for selling your home. If you are working with a Real Estate agent ask if he/she has a marketing strategy for selling your home.
4. Prepare the Home
Here are 7 Suggestions to add to your to-do-list before listing your home on the market:
- Paint. Use Neutral colors like white. This allows potential buyers to focus on the spaces of your home.
- Lighting. Open the curtains and drapes to let in natural light. Add floor and table lamps, when possible, to soften the areas and make the house feel wider and more spacious.
- Smells. Make sure to get rid of persisting pet, mold and food odors. Add scented candles and scented plugs throughout the home.
- Clutter. Get rid of objects that block passages and make your home look messy, especially stairs, entrances, and cabinets. The goal is to highlight the advantages of your property, not to attract attention because it’s messy, dirty and/or abandoned.
- Personal Belongings. Remove family photos, artwork your children created, etc. from walls and appliances so that potential buyers can envision themselves living in your home.
- Bathrooms. Pay special attention to the bathrooms and try to create a clean, pleasant, and relaxing environment. Add scented candles, artificial plants, put out a set of white towels, bathmats, etc.
- Furniture. Remove bulky furniture. Large pieces make spaces seem smaller. If your home doesn’t have furniture consider the option of “Virtual Staging” for your home as it gives potential buyers a better idea about the space.
5. Hire the Right Agent
If you choose to work with a Real Estate agent make sure you hire the Right person for the job of selling your home.
The Agent must be knowledgeable about your community, preferably living in same area, familiar with the schools, restaurants and business around the area. The agent must be able to answer the questions about your specific building or community including current market statistics and past six to 12 months market statistics. Ask to provide you with a marketing plan for your property and a comparative market analysis for your building or community.
Bottom Line
If you’re thinking of selling, let’s connect and determine if now is a great time for you to list your house and how we can help sell it for the most money in the fasted time possible.
