About Us
Your Boutique Real Estate Experts in Highlands County For over a decade, we’ve been helping families, investors, and newcomers find their place in South and Central Florida. As a husband-and-wife team, we built our brokerage on trust, integrity, and a shared passion for turning real estate dreams into reality.
Who We Are
We’re not a big-box firm—and that’s exactly our strength. Our boutique brokerage means you’ll always work directly with us, receiving personalized guidance and attention every step of the way. With over 10 years of experience in residential real estate, we understand the local market inside and out, we’ve built lasting relationships, guided families through milestones, and supported local investors in growing their dreams.Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
What We Do

Buying
Helping you discover the perfect home or investment property.

Selling
Marketing your property with care and strategy to achieve the best results.

Renting
Connecting tenants with homes that fit their lifestyle and budget.

Property Management
Offering hands-on management that protects your investment and keeps tenants happy.
Why Choose Us
We live and work here.
Every client is unique, and we tailor our approach to your goals.
Our reputation is built on honesty, transparency, and results.
Buying, selling, renting, or managing property isn’t just business—it’s personal. We believe every transaction is a milestone, and we’re here to make yours seamless, rewarding, and memorable.
Testimonials
EXCELLENT Based on 16 reviews Posted on Anthony SparksTrustindex verifies that the original source of the review is Google. Einar and Priscilla are truly exceptional. They not only helped me find my first home but have also consistently checked in over the years, demonstrating genuine care and dedication. Such personalized service is rare to find. Potential Realty is the only company I wholeheartedly trust and have complete confidence in. They never let you down. They truly have a special team of people.Posted on Susy HartTrustindex verifies that the original source of the review is Google. Einar and Priscilla were absolutely amazing! They helped us sell our last house and buy our new one. They were even willing to travel when we decided to move from Broward to Port St Lucie.Posted on Sean HartTrustindex verifies that the original source of the review is Google. Potential Realty was amazing to us! They helped sell our old home, and buy our dream home!!!Posted on Charles CruzTrustindex verifies that the original source of the review is Google. When i was in a struggle, Mr. Valerdi really came through with helping me secure a lease. He was very patient, kind, and professional. I don’t recommend people very often but Mr. Valerdi is a definite top of the line agent and a great man to work with.Posted on Mike RodriguezTrustindex verifies that the original source of the review is Google. Einar and Priscilla are absolutely the best. Not only have they assisted me in selling multiple properties throughout the years but have helped dozens of family members and friends both in selling and purchasing properties. Einar does not take no for an answer and will get the job done on your behalf. Potential realty is the only company I trust and have full confidence in. They wont let you down.Posted on Kim MooreTrustindex verifies that the original source of the review is Google. Einar helped make the sale of my home as efficient and painless as possible. My questions were answered in a timely manner and he provided prompt, honest and professional service through all phases of the selling process.Posted on Yarimar GabrielTrustindex verifies that the original source of the review is Google. Excelente servicio siempre atento a todas horas que le escribía para preguntar algo siempre respondía y me resolvía todo lo recomiendo 100%Posted on Joshua SotoTrustindex verifies that the original source of the review is Google. Found Pricilla Vallerdi by Google and I’m really pleased with their service. Really professional and took care of my house for rent. Took care of doing the correct research to find tenants. I recommend them for any real estate transaction their professionalism was beyond my expectations. I recommend.Posted on Juan RosarioTrustindex verifies that the original source of the review is Google. Priscilla has been amazing, since the first time I contacted her, she replied super quick, set up the time and she was very punctual. When we arrived she greeted us in a friendly but professional way. She was very attentive and knowledgeable about the property and make sure all our questions were answer. The entire process was very fast and effective.Posted on Ryan PalominoTrustindex verifies that the original source of the review is Google. Priscilla was so helpful with our search for buying a home and the process that it entails. While making many appointments to visit perspective properties, she always kept goals in mind. Spending a lot of time and energy, she found our new beautiful home. She has made this transition a wonderful experience. Can't thank you enough Priscilla for your thoughtful and committed professionalism.
Ready to Get Started?
Answer a few quick questions to see how we can help you